In 1908 Boston-based Converse Rubber Company began making sport shoes. Years later when Chuck Taylor joined the company, the legendary Converse high-top was born. Its history is forever entwined with two other American intuitions: basketball and rock ‘n roll. “Chucks”-and every modern Converse evolution that’s followed – have become standard issue for generations of players, rockers, skaters and rebellious souls.
You can’t be afraid to fail,” CEO Jim Calhoun said in an interview with Fortune.
On July 9th, 2003 Nike acquired Converse, the shoe company have been around since 1908. Jim Calhoun its current CEO work in the basketball division at Nike, disney, Levi where he manage the dockers bran.
This July comes with a Hyped for the Chuck Taylor All Star Ii–A about making some Improvement to the Version Of The Classic Chuck Taylor. About a century ago the iconic canvas-sneaker made its first debuted in 1917, and by the early 1990s, it became the trend among professionals and college basketball players who made it “cool”.
But before the launch some people were asking or a question was being raises: why fix something that clearly not broken?
CEO Jim Calhoun,“even at the height of your game, you always need to be asking and answering the questions–what can we do better, how do we get there faster, how do we get bigger?” said calhoun, ceo since 2011. “as a brand with our history, people who knew what it was to be at the height of your game and knew what it was to be bankrupt, i think we have a healthy sense of just never being complacent. another adage is you fix your roof when the sun is shining.”
For two years the company reach out to thousand of owners and non owners of the brand and ask what they liked and didn’t like about chuck Taylor. The responses came down to innovation, technology, and comfort, which as an owner i agree i love converse but i need comfort ( not every one has a small narrow foot).“The expectations of kids is that things will be broken in, ready to use, super comfortable, super functional from the minute it leaves the store,” he says. “it’s a good lesson for a company like us to say, hey, if that’s their expectation, we can fight that, or we can understand that and go with that.”
“(We’re) ushering in not just a new sneaker, but a completely new way of thinking,” Converse CEO Jim Calhoun said in a press release, calling it a “ground-breaking moment.”
Now about the new kicks it drop on store shelves July 28 and I was late picking up one of the kicks that comes in black, white, red and blue. A pair will set you back financial $75 for high-tops and $70 a low-cut pair.
The Chuck II look a whole lot like the original from the outside with the same capped rubber toe, canvas exterior and circular “All-Star” emblem in place.
But the improved all nicefreshkicks have some bells and whistles, including a padded tongue, perforated suede lining and more durable canvas. Nike’s Lunarlon foam gives extra cushioning, just like it does for about 100 other Nike styles, from the casual Air Force 1, to its Kobe X basketball shoe.